Back in late June 2010, the Frippery Factory was established. It started as a place my lovely mother could sell her handmade, truly spectacular greeting cards. Now, we didn’t do any Etsy market research before listing those cards, and I sure didn’t know a lick about search engine optimization (SEO). As a fun fact, there are currently 183,609 items listed on Etsy under the Paper Goods>Cards section, which was where I (naively) set Mama’s cards. Now, in the Dolls and Miniatures>Scale One Inch section, where I sell, there are 10,373 items listed. There are almost 18 times more listings in cards than there are in scale miniatures.
I listed some of my miniatures at the same time I listed Mama’s cards, and you won’t be suprised to hear that I sold weensy deviled eggs way faster than she sold her fantastic, and honestly unique, greeting cards. It got discouraging for the both of us in a veritable sea of handmade greetings, and so we stopped listing cards.
Here we are a year later, and I think we’ve come full circle, because Mama’s come up with a spectacular product that also has an excellent niche: composition notebooks (and other things) covered in Pantone Color Matching System Cards. As far as I know the Frippery Factory is the original home of handmade, customized Pantone products. That’s pretty exciting, no?
We have a plan this time around, and I think that’s what’ll be driving sales of these little beauties. Also, because the Frippery Factory is no longer just about teeny tiny food, I think you can expect a wider variety of posts, which you subscribers may appreciate.
So, as the good old FF evolves, I’d like to add some more graphic design and artsy pieces to the blog. More importantly, I want to know what YOU want to hear about, or what you’d like to hear more of, or what you wish I’d stop talking about. Leave me (and mama) a comment below, and don’t worry about being too blunt. We’re thick skinned.
After you do that, it’s probably best to kick back, relax, and get ready for a great weekend. Ciao!